Pika Guide · Branding Your Videos

How to Add a Logo, Text, or Watermark in Pika AI Videos

There are two ways to brand a Pika video. You can let the AI build your logo or words into the scene, such as a logo reveal, a sign or a title card. Or you can lay the exact file on top as an overlay or watermark. This guide covers both, with the current Pika apps to use and step-by-step instructions for a clean, consistent watermark.

  • Logo reveals & product shots
  • Titles & captions
  • Exact logo overlays
  • Your own watermark
Pikadditions adds an image into any video · Video credit: Pika (pika.art)
Start Here

In-Scene Branding vs Overlay: Which Do You Need?

Pika's apps generate and edit video with AI. That makes them great for creative branding: a logo forming from particles, your brand name on a shop sign, or a product shot with your packaging. But AI redraws what it sees, so small details like letters or a fine logo mark can shift.

When something must be pixel-perfect and identical in every frame, add the original file afterwards in a video editor. That applies to a watermark, a legal line, a price or a URL.

Good news on watermarks: Pika's current plans, including the Free plan, export without a Pika watermark. Any watermark on your video is one you add. Using the video for business needs a plan with a commercial license (Starter and above).

What you wantBest method
Corner watermark / bugOverlay in an editor
Exact logo, URL, priceOverlay in an editor
Animated logo revealVideo Studio reference or Pikaframes
Logo on a sign, shirt or screenVideo Studio reference or Pikadditions
Title card / headlineImage Studio, then animate
Captions for speechDynamic Captions app
6 Methods

Ways to Add a Logo or Text to Pika Videos

🎚️

1. Overlay in an editor

Export your Pika clip and place your PNG logo, watermark or text on top in CapCut, Premiere Pro, DaVinci Resolve or Canva. It's exact and the same in every frame. Steps below.

🏷️

2. Logo as a reference

Attach your logo in Video Studio and @mention it in the prompt so it appears on a product, sign, screen or in a logo reveal.

🎞️

3. Logo reveal with Pikaframes

Use a scene as the first keyframe and a clean logo card as the last, and Pikaframes animates the transition into your logo. See Pikaframes.

➕

4. Pikadditions

Upload an existing video plus an image, such as a logo sign or branded product, and Pika blends it into the scene. It can only add things, not remove them.

🖼️

5. Design a title card

Create a title card or end card in Image Studio with a text-strong model like Ideogram, fix any typo with Edit Image, then animate it.

Step by Step

How to Add a Logo Watermark to a Pika Video

  1. 1
    Generate and download your clip

    Make your video in Pika (Video Studio, Pika 2.5 or H3 Flex) and download the finished MP4.

  2. 2
    Prepare a transparent logo

    Export your logo as a PNG with a transparent background. A white or single-colour version works best on busy footage.

  3. 3
    Import both into an editor

    Put the Pika clip on the main track and the logo on a track above it in CapCut, Premiere Pro, DaVinci Resolve or Canva.

  4. 4
    Place, size and fade it

    Move the logo to a corner, keep it small (around 8 to 12% of the frame width), and lower its opacity to about 40 to 70%.

  5. 5
    Add text if needed

    Add a handle, URL or call to action as a text layer in a clean, readable font.

  6. 6
    Stretch to full length and export

    Make the logo layer cover the whole clip, then export at the same resolution and aspect ratio as your Pika video.

💡 Save it as a preset Most editors let you save the logo layer as a template or preset. Reuse it so every Pika video carries the same watermark in the same spot.
PlatformAspect ratioSafe watermark spot
TikTok / Reels / Shorts9:16Top corner, clear of app buttons and captions
YouTube16:9Bottom or top right
Instagram feed1:1 or 4:5Any corner, with some padding
Inside Pika

Pika Apps for Logos and Text

The current Pika apps that help you put branding into the video itself.

Pika Video Studio app
Animate

Video Studio

Attach your logo as a reference and @mention it in the prompt.

Pika Pikaframes app
Logo reveal

Pikaframes

Animate from a scene into your logo card with 2 to 5 keyframes.

Pika Image Studio app
Design

Image Studio

Make title cards, end cards and posters with text-capable image models.

Pika Edit Image app
Fix

Edit Image

Correct misspelled words or swap graphics on a still before animating.

Pika Product Shot app
Products

Product Shot

Start from your real product photo so packaging and labels stay true.

Pika Product Ad app
Ads

Product Ad

Turn a product image into a short ad, then add your exact logo end card.

App images © Pika, from pika.art. Credit: Pika (pika.art).

Copy & Paste

Prompts for Logos and Text in Pika

Attach your logo in Video Studio and refer to it as @logo, or put short text in quotes.

✨

3D logo reveal

Attach your logo as a reference.

@logo forms from swirling golden particles on a black background, becomes polished chrome, soft studio reflections, camera slowly orbits
🏪

Logo on a shop sign

Brand placement in a real-looking scene.

A cosy street café at dusk, @logo glowing on the neon sign above the door, people walking past, slow dolly in
🔤

Short title text

Keep words few and in quotes.

Bold white 3D letters spelling "SUMMER SALE" rise out of turquoise water, sunlight sparkles, slow push-in, clean background
👕

Logo on merch

Attach the logo, describe the product.

A model turns slowly in a studio wearing a black hoodie with @logo printed on the chest, soft key light, 50mm lens
Tips

Branding Tips That Look Professional

🫥

Keep it subtle

A small, semi-transparent corner logo protects your video without distracting from it.

🎯

Same spot every time

Consistent placement and size make your videos instantly recognisable.

🔤

Few words for AI text

AI handles one to three short words best. Put long or exact copy in an overlay.

™️

Only use marks you own

Don't add other brands' logos without permission. See branded content best practices.

FAQ

Logo, Text & Watermark FAQ

Can I upload my logo to Pika?+
Yes, as an image reference. Attach it in Video Studio and @mention it, or add it to an existing video with Pikadditions. The AI animates it into the scene, so for a pixel-perfect logo use an overlay in a video editor.
How do I add a watermark to a Pika video?+
Download your clip, then place a transparent PNG logo in a corner at reduced opacity in an editor like CapCut, Premiere Pro, DaVinci Resolve or Canva, and export.
Does Pika add its own watermark?+
Pika lists all its current individual plans, including Free, as having no watermark. For business use you need a plan with a commercial license (Starter and above).
Can Pika write text in a video?+
Yes, for short words. Put one to three words in quotes, ask for bold simple letters and keep the camera slow. For longer or exact copy, use an overlay or design a title card in Image Studio first.
How do I make a logo reveal with Pika?+
Attach your logo in Video Studio and describe the reveal, or use Pikaframes with a scene as the first keyframe and your logo card as the last.
How do I add captions to a Pika video?+
Use Pika's Dynamic Captions app to burn word-timed, animated captions into a talking video, or add subtitles in your video editor.